Sans Normal Wubam 10 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Phi Caps' by Cas van de Goor and 'Sharp Sans Condensed' by Monotype (names referenced only for comparison).
Keywords: posters, headlines, packaging, logos, signage, handcrafted, playful, casual, quirky, friendly, human feel, informality, approachability, display impact, texture, handmade, rough edge, rounded, chunky, organic.
A compact sans with stout strokes and softly rounded corners, showing clear hand-drawn irregularity throughout. Curves are blobby and slightly asymmetric, terminals look cut or brushed rather than mechanically finished, and counters stay fairly open despite the heavy weight. Overall spacing and widths vary from letter to letter, producing a lively texture that remains readable at display and short-text sizes.
Works well for headlines, posters, packaging, and branding that benefits from a casual, handmade voice. It’s a good fit for kids’ materials, crafts and DIY themes, food and café signage, and social graphics where warmth and immediacy matter more than typographic precision. For longer reading, it will perform best in short paragraphs or captions where the textured forms don’t dominate.
This font feels handmade and informal, with a slightly playful, offbeat energy. The uneven edges and subtly wobbly rhythm give it a friendly, approachable tone that reads more “crafted” than corporate.
The design appears intended to mimic a marker/brush or cut-paper feel while keeping a simple sans skeleton for legibility. It prioritizes personality and texture over strict geometric regularity, adding charm through small variations in stroke shape and spacing.
The numerals match the same hand-shaped construction, with rounded, heavy forms that maintain clarity in single-digit contexts. Uppercase letters are particularly sturdy and compact, while lowercase forms keep simple, single-storey constructions and a lively baseline presence.