Sans Normal Redur 2 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Interval Next' by Mostardesign (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, logos, friendly, playful, bold, retro, informal, display impact, approachability, retro flavor, brand presence, rounded, compact, soft, chunky, lively.
This typeface uses heavy, compact strokes with soft, rounded corners and gently irregular curves that keep the rhythm lively. Counters are relatively small for the weight, and joins and terminals tend to feel blunt and softened rather than sharply cut. Curved letters like C, G, O, and S read as smooth, rounded forms, while verticals in letters such as H, N, and U remain sturdy and consistent. Overall spacing and proportions create a tight, punchy texture that stays clear in large sizes.
It is well suited to headlines, posters, packaging, and signage where a strong, friendly impact is needed. The weight and compact shapes also make it a good candidate for logo wordmarks and short display copy, especially in playful or retro-themed branding.
The overall tone is friendly and playful, with a slightly retro, hand-cut poster feel. Its chunky shapes and softened corners make it feel approachable rather than technical or corporate, lending an upbeat, informal voice to headings and short statements.
The design appears intended as a high-impact display sans that prioritizes warmth and personality over strict geometric precision. Its rounded, softened construction and compact rhythm aim to deliver confident readability with an informal, approachable character.
The figures follow the same rounded, compact construction as the letters, giving numerals a cohesive, billboard-like presence. The bold mass and small apertures suggest it will perform best when given breathing room and adequate size, as dense settings can become visually heavy.