Sans Normal Viref 4 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Benton Sans' and 'Benton Sans Std' by Font Bureau, 'FF Good' by FontFont, 'ITC Franklin Gothic LT' by ITC, 'Molde' by Letritas, and 'Franklin Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, advertising, assertive, sporty, energetic, modern, friendly, impact, motion, display, modernity, clarity, slanted, rounded, compact, punchy, high-impact.
A heavy, slanted sans with rounded, softly squared curves and largely uniform stroke thickness. The letterforms are compact and sturdy, with broad bowls and generous internal counters that keep shapes open at display sizes. Curves resolve with smooth, blunt terminals rather than sharp cuts, and the overall rhythm is forward-leaning and continuous. Numerals match the same robust, rounded construction, reading clearly with strong silhouettes.
Best suited for headlines, posters, packaging, and branding where a strong, fast-moving voice is needed. It should perform particularly well in sports, retail, and promotional contexts, and in short bursts of text where impact and immediacy matter more than long-form readability.
The overall tone is confident and energetic, with a sporty, modern feel. The bold slant adds motion and urgency, while the rounded shaping keeps it approachable rather than harsh or technical.
The design appears aimed at delivering a bold, forward-leaning sans that communicates momentum and strength while preserving friendly, rounded shapes. It prioritizes clear silhouettes and compact efficiency for attention-grabbing display typography.
Spacing appears intentionally tight and cohesive in text, creating dense, headline-friendly blocks. Round letters (like O/C/G) feel full and stable, while diagonals (like V/W/X/Y) look strong and simplified, reinforcing the font’s punchy, sign-like presence.