Sans Normal Utlid 7 is a light, narrow, medium contrast, italic, tall x-height font.
Keywords: editorial, subheads, captions, ui labels, pull quotes, modern, nimble, clean, unfussy, emphasis, clarity, efficiency, space-saving, streamlined, open apertures, crisp terminals, airy.
The design is an italic sans with a consistent rightward slant and clean, unadorned terminals. Forms are built from smooth, slightly condensed curves and straight strokes, with rounded bowls and open apertures that keep counters clear. Stroke endings appear mostly straight or subtly tapered, and proportions stay relatively tall and streamlined, giving lines a light, airy rhythm in text.
It suits editorial settings where italic is used for emphasis, such as pull quotes, subheads, captions, and in-text highlights. The compact, clean rhythm also makes it a good fit for UI labels, navigation, and data-dense layouts where you want a slanted tone without heavy stylistic distraction. It can work well in branding for contemporary, minimal identities that benefit from a sense of motion.
This typeface reads as brisk and contemporary, with an energetic, forward-leaning tone. Its overall voice feels efficient and understated rather than decorative, projecting clarity with a touch of motion and informality.
The letterforms appear designed to deliver a clear italic emphasis while remaining simple and readable in continuous text. The streamlined proportions and open shapes suggest an intention to stay legible and economical in tight layouts without adding ornamental complexity.
Uppercase forms appear straightforward and geometric, while lowercase shows more humanistic movement, especially in letters with angled joins and single-storey constructions. Numerals are simple and text-friendly, matching the same slanted, streamlined logic as the letters.