Serif Normal Lulis 3 is a bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, book text, magazine, packaging, traditional, authoritative, literary, academic, text authority, classic readability, editorial impact, bracketed, beaked, scotch-like, crisp, sturdy.
A robust serif with pronounced contrast, firm vertical stress, and clearly bracketed serifs that end in crisp, slightly beaked terminals. The proportions run on the broad side with generous counters and strong horizontal arms, producing an even, weighty texture in setting. Curves are smoothly modeled and the joins stay clean and controlled, while the lowercase shows a compact, steady rhythm with a two-storey “g” and a straightforward, highly readable “a.” Figures are solid and traditional in construction, matching the text weight and maintaining consistent color across a line.
It suits editorial typography such as magazine headlines and subheads, as well as book and long-form reading contexts where a traditional serif voice is desired. The strong weight and broad forms also make it effective for packaging, mastheads, and branded communications that need a confident, classic tone.
The overall tone is confident and conventional, with a distinctly editorial and bookish voice. Its heavy presence and crisp finishing details convey seriousness and authority, making it feel established rather than decorative or playful.
The design appears intended to deliver a classic, workhorse text serif with a heavier, more assertive color, balancing familiar constructions with crisp serif detailing for dependable readability and a strong editorial presence.
In the sample text, the font maintains a dense, consistent typographic color and holds up well at larger sizes where the contrast and serif shaping become a defining feature. The broad letterforms and substantial stems give headlines a strong imprint while keeping the underlying forms familiar and legible.