Serif Normal Lurab 3 is a bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, editorial, posters, book covers, branding, confident, classic, authoritative, traditional, impact, readability, heritage, editorial character, bracketed, ball terminals, flared, robust, compact counters.
This serif face presents sturdy, low-to-moderate contrast strokes with a broad, weighty build and a slightly compressed internal rhythm created by relatively tight counters. Serifs are clearly bracketed and often flare into wedge-like terminals, giving the outlines a carved, sculptural feel rather than a crisp hairline finish. Curves are full and rounded, while joins and shoulders remain firm, producing a steady, headline-friendly texture. The lowercase shows a conventional, readable structure with prominent, rounded terminals and a strong baseline presence; numerals are similarly hefty and consistent in color.
This font is well suited to headlines, deck copy, posters, and book or magazine covers where a strong serif voice is needed. It can also support branding and packaging that aims for heritage, authority, or a traditional publishing feel, especially when set with generous tracking and comfortable leading.
The overall tone is classic and assertive, with a traditional, print-rooted presence that reads as dependable and slightly formal. Its heavy, flared details add a hint of vintage character, making it feel confident and editorial rather than delicate or minimal.
The design appears intended to deliver a robust, traditional serif with enough distinctive terminal shaping to stand out in display use, while retaining familiar proportions and structures for legibility. Its emphasis on strong stroke weight and bracketed serifs suggests a goal of confident, print-like texture and dependable readability at larger text sizes.
Several letters show distinctive, slightly ornamental finishing—particularly at stroke ends and in the shaping of bowls—creating a recognizable personality while keeping the forms conventional enough for continuous reading at larger sizes. The dense black color and broad letterforms favor emphasis and impact over airy openness.