Sans Normal Algus 10 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Pill Gothic' by Betatype, 'Miura' by DSType, 'Graphico' and 'Graphico Devanagari' by Indian Type Foundry, 'Nizzoli' by Los Andes, 'Realist Clostan' by Propertype, and 'Obvia Expanded' by Typefolio (names referenced only for comparison).
Keywords: ui labels, signage, headlines, branding, packaging, clean, neutral, modern, friendly, utilitarian, clarity, neutrality, modern utility, everyday use, rounded, geometric, open, even, sturdy.
A clean sans with broadly proportioned letters and rounded, geometric construction. Strokes are even and steady with minimal contrast, and terminals are largely straight-cut, giving the forms a crisp, contemporary finish. Counters are open and generous (notably in C, O, e, and a), and curves are smooth and consistent across the set. The lowercase uses a single-storey a and g, with simple, functional details and a rhythm that stays calm and predictable in text.
Well-suited to interface labels, wayfinding, and general-purpose headlines where a clean, modern sans is expected. The open counters and broad proportions also make it a solid choice for branding and packaging that needs a neutral, contemporary voice.
The overall tone is straightforward and modern, prioritizing clarity over personality-driven quirks. Its broad stance and rounded geometry add a mild friendliness, while the crisp cuts keep it feeling professional and matter-of-fact.
The design appears intended as a dependable, geometric-leaning sans for everyday communication—clear at a glance, visually calm in blocks of text, and consistent across letters and numerals.
In the sample text, the font maintains stable color and spacing at larger sizes, with clear punctuation and a legible ampersand. Numerals appear simple and open, matching the same geometric, even-stroke logic as the letters.