Sans Normal Adgum 5 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: ui text, branding, headlines, product design, signage, modern, clean, approachable, efficient, tech, clarity, modernity, motion, simplicity, readability, geometric, open counters, rounded, oblique, high legibility.
A rounded, geometric sans with an oblique construction and an even, low-contrast stroke. Curves are smooth and fairly circular, with open apertures and generous bowls that keep interior counters clear. Proportions read on the broader side, and the slant is consistent across capitals, lowercase, and figures, producing a steady forward rhythm. Terminals are clean and mostly straight-cut, while joins remain simple and uncluttered for a crisp, contemporary silhouette.
This face works well for interface typography, product branding, and contemporary headlines where a clean, oblique sans is desired. Its open counters and straightforward shapes also suit signage and short-to-medium reading environments, especially in digital layouts where a modern, efficient look is important.
The overall tone is modern and practical, with a friendly softness coming from the rounded forms. Its forward-leaning stance adds energy without feeling aggressive, giving it a confident, contemporary voice suited to digital-first communication.
The design appears intended to deliver a neutral, contemporary sans voice with a gentle geometric character and a built-in sense of motion. It balances friendliness and precision, aiming for high readability and a cohesive, streamlined texture in both single lines and dense settings.
The sample text shows strong clarity at display sizes, with smooth curves and stable spacing that keep word shapes coherent despite the slant. Numerals follow the same rounded, streamlined logic as the letters, supporting consistent typographic color across mixed content.