Sans Contrasted Kivi 5 is a bold, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, logos, playful, retro, quirky, chunky, friendly, display impact, distinctive texture, counter clarity, brand character, rounded, geometric, ink-trap feel, soft corners, stencil-like.
A heavy, rounded sans with pronounced stroke modulation and softened corners throughout. Many joins and terminals show deliberate scooped notches and wedge-like cut-ins that create an ink-trap or stencil-adjacent feel, giving counters extra separation in dense shapes. Curves are broadly geometric (notably in O/C/G) while verticals and horizontals stay stout and steady, producing a compact, high-impact texture. The lowercase mixes single-storey forms with simplified construction, and the numerals are wide and highly graphic, with large apertures and strong internal counter shaping.
Best suited to display roles where its sculpted details and strong weight can be appreciated—headlines, posters, branding marks, packaging, and short promotional copy. It will read most confidently at medium-to-large sizes where the internal cut-ins and counter shapes remain clear.
The overall tone is upbeat and characterful, blending mid-century display energy with a contemporary, toy-like friendliness. Its quirky cut-ins and exaggerated curves read as intentional and decorative, making the font feel expressive and slightly mischievous rather than purely utilitarian.
The design appears intended to provide a bold, attention-grabbing sans with a distinctive carved/ink-trap-like motif, offering personality and strong silhouette without resorting to serifs or overt ornamentation. It aims for memorable display impact while retaining broadly geometric, readable letterforms.
The distinctive notched terminals and internal scoops create a lively rhythm, especially in dense words, and help keep counters open at large sizes. The same motif carries consistently across capitals, lowercase, and figures, giving the design a recognizable signature that stands out in headlines.