Sans Contrasted Kivi 7 is a very bold, narrow, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, logotypes, packaging, signage, playful, retro, chunky, friendly, quirky, impact, approachability, retro flavor, brand recognition, display clarity, rounded, soft terminals, compact, high-impact, stylized.
A compact, heavy sans with rounded corners and softened terminals, giving the letterforms a molded, almost cutout feel. Strokes are thick with subtle modulation, and counters are relatively small, creating dense black shapes with strong presence. Several glyphs show distinctive internal notches and flattened joins (notably in E/F and some diagonals), adding character while keeping an overall geometric rhythm. The lowercase is simple and sturdy, with single-storey a and g and a short, minimal-curve r; spacing reads tight and the overall texture is dark and uniform at text sizes.
Best suited to display contexts such as headlines, posters, branding, packaging, and signage where its compact, heavy texture can deliver impact. It can also work for short bursts of copy or UI labels when a friendly, characterful voice is desired, though the dense counters and tight rhythm may reduce comfort in long text.
The font projects a playful, vintage-leaning tone that feels friendly and bold rather than formal. Its chunky shapes and quirky detailing suggest a pop, mid-century, or arcade-like sensibility, suited to attention-grabbing messaging and informal branding.
The design appears intended to deliver maximum visual weight in a compact width while maintaining a warm, approachable feel through rounded shaping and playful, stylized cuts. Its consistent, bold silhouette suggests a focus on memorable branding and punchy display typography.
Round letters like O and Q are nearly pill-shaped, and the numerals echo the same compressed, blocky construction, keeping a consistent silhouette across letters and figures. The design favors strong, simple forms over delicate detail, which helps it hold up in large sizes and high-contrast applications.