Sans Normal Vidot 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Sero' by FontFont, 'Belle Sans' by Park Street Studio, 'Amfibia' and 'Karibu' by ROHH, 'Brokman' and 'NuOrder' by The Northern Block, and 'Robusta' by Tilde (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, sportswear, dynamic, confident, sporty, modern, friendly, impact, motion, clarity, approachability, oblique, rounded, geometric, soft corners, compact caps.
A heavy, oblique sans with smooth, rounded geometry and low-contrast strokes. Curves are broad and even, while terminals are cleanly cut with subtle softening that keeps the texture from feeling harsh. Uppercase letters read compact and sturdy, with large bowls and closed counters that create a dense, energetic rhythm. The lowercase maintains a steady x-height and simple, single-storey forms where expected, producing an overall straightforward, contemporary silhouette. Numerals follow the same rounded construction, staying visually consistent in weight and slant for a unified set.
This font is well suited to headlines, short statements, and branding where a bold, active voice is needed. It can work for packaging and promotional graphics that benefit from strong legibility at medium-to-large sizes, and it naturally fits sporty or performance-oriented identities. In longer text, it is best used sparingly for emphasis due to its dense color and strong slant.
The slanted stance and solid weight give the font a sense of motion and immediacy, suggesting speed and forward momentum. Its rounded construction adds approachability, balancing the strong presence with a friendly, accessible tone.
The design appears intended to deliver a modern, high-impact sans that feels fast and assertive without becoming sharp or aggressive. Its rounded forms and consistent construction point to a goal of keeping the tone approachable while maintaining strong visibility and a contemporary graphic presence.
Spacing appears moderately tight for the weight, creating a dark, cohesive color in text. The oblique angle is pronounced enough to read as intentionally energetic rather than merely a slight slant, which helps it stand out in display and emphatic settings.