Sans Normal Vidil 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Allotrope' by Kostic and 'Clear Sans Screen' and 'Clear Sans Text' by Positype (names referenced only for comparison).
Keywords: branding, posters, headlines, packaging, signage, sporty, energetic, friendly, modern, casual, emphasis, motion, approachability, modernity, impact, rounded, oblique, soft corners, clean, chunky.
A rounded, oblique sans with thick, even strokes and softened terminals throughout. Curves are generously drawn and counters stay open, giving letters like C, G, O, and Q a smooth, circular feel. The slant is consistent across capitals, lowercase, and numerals, with sturdy proportions and slightly compact apertures that keep the texture dense but readable. Numerals and punctuation follow the same rounded, monoline logic, producing a cohesive, contemporary rhythm.
This font performs best in branding and display contexts where a bold, modern voice is needed—headlines, posters, packaging, and signage. It can also work for short passages such as callouts or UI labels when a friendly, sporty emphasis is desired.
The overall tone is upbeat and approachable, with an athletic, forward-leaning momentum. Its rounded construction tempers the heaviness, making it feel friendly rather than industrial, and well-suited to energetic messaging.
The design appears intended to deliver a contemporary, high-impact sans that stays approachable through rounded geometry and consistent stroke weight. The oblique stance suggests an emphasis on speed and dynamism while keeping letterforms simple and broadly legible.
The oblique angle and broad curves create a strong sense of motion in running text, while the softened corners help prevent the forms from feeling harsh at display sizes. The capitals read solid and stable, and the lowercase maintains a compact, contemporary silhouette.