Sans Normal Pabos 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Noah' by Fontfabric, 'Ghino' by Fontmachine, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'Tellumo' by Monotype (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, modern, approachable, solid, cheerful, approachability, clarity, impact, modern branding, display emphasis, rounded, soft terminals, geometric, compact, high legibility.
A heavy, rounded sans with smooth, near-monoline strokes and generously curved shoulders. Counters are open and fairly round, with broad interior space in forms like O, P, and e, while overall proportions stay compact and stable. Terminals are softly finished rather than sharply cut, and curves transition cleanly into straights, giving the letterforms a cohesive, sturdy rhythm. The lowercase shows single-story a and g, a broad, flat-topped t, and simple, open apertures that keep shapes distinct at display sizes.
This style works best for headlines and short-form copy where its rounded weight can create strong impact without feeling aggressive. It suits branding, packaging, posters, and signage that benefit from a friendly, modern look and clear character recognition at medium to large sizes.
The overall tone is friendly and contemporary, with a soft, welcoming voice that avoids severity. Its rounded construction and sturdy weight create a confident, upbeat feel that reads as approachable and consumer-oriented rather than formal or technical.
The design appears intended to combine geometric clarity with softened, rounded details to deliver a bold, accessible voice. It prioritizes clear silhouettes, simple construction, and consistent curves for dependable display typography in contemporary visual identities.
Spacing appears even and the set maintains consistent curvature across rounds (C, G, S) and diagonals (K, V, W, X). Numerals are large and clear, matching the letters’ rounded geometry and keeping strong differentiation between similar shapes.