Sans Normal Reluk 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Crossten Soft' by Emre Güven, 'Ghino' by Fontmachine, 'Crossten' by Horizon Type, and 'Averta PE' and 'Averta Standard PE' by Intelligent Design (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, approachable, clean, playful, approachability, impact, clarity, modernity, rounded, soft terminals, compact, geometric, sturdy.
A heavy, rounded sans with smooth, even strokes and generously curved joins. Counters are mostly open and circular, with a slightly compact feel in some capitals (notably the round letters) and a steady, horizontal rhythm in text. Terminals tend to be softly blunted rather than sharply cut, and the overall drawing favors simple geometric construction with mild humanist touches in letters like the double-storey “a” and the curved “t” shoulder.
Well-suited for bold headlines, short messages, and brand marks that benefit from a friendly, solid presence. It should perform especially well in posters, packaging, signage, and digital UI moments where warmth and clarity are desired at larger sizes.
The tone is friendly and contemporary, with a warm softness that keeps the weight from feeling severe. Its rounded shapes and broad forms give it an approachable, slightly playful voice while still reading as straightforward and modern.
The design appears intended to deliver an approachable display sans: sturdy and attention-grabbing, but softened through rounded geometry to feel welcoming. Its consistent curves and simplified forms suggest a focus on clean, contemporary communication with a personable edge.
In the sample text, the strong weight and rounded detailing hold up well at display sizes, producing clear word shapes and solid emphasis. Numerals and capitals appear built with the same rounded logic, giving headings and mixed-case settings a consistent, cohesive color.