Sans Superellipse Hugip 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'HD Colton' by HyperDeluxe, 'Neusa Neu' by Inhouse Type, 'MC Harben' by Maulana Creative, 'Predige' and 'Predige Rounded' by Type Dynamic, and 'Tolyer' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, impactful, confident, playful, contemporary, sporty, attention grabbing, display clarity, modern branding, graphic punch, blocky, rounded, compact, geometric, high presence.
A heavy, compact sans with rounded-rectangle (superellipse) construction and broad, even strokes. Curves are strongly squared-off, giving counters and bowls a soft-cornered, boxy geometry rather than true circular forms. Terminals are clean and blunt, joins are sturdy, and the overall rhythm is tight with minimal detailing, producing dense word shapes and strong typographic color. Figures and capitals read as poster-like blocks, while lowercase maintains the same chunky, simplified structure with large, stable forms.
Best suited to large-scale applications where mass and shape can do the work: headlines, posters, storefront or wayfinding-style signage, packaging callouts, and bold brand marks. It also fits sports, entertainment, and promotional materials that benefit from compact, high-impact letterforms.
The tone is assertive and energetic, with a friendly edge created by the rounded corners and softened geometry. It feels modern and attention-grabbing, leaning toward bold, sporty display communication rather than subtle editorial typography.
The design appears intended to deliver maximum visual impact with a contemporary, rounded-rect geometry that stays approachable. Its simplified construction prioritizes solidity, quick recognition, and a strong graphic footprint in display settings.
Distinctive superelliptical bowls and counters are especially evident in letters like O, Q, D, P, and the rounded forms in the lowercase. Diagonals (e.g., V, W, X) stay thick and sturdy, reinforcing the uniform, headline-driven texture. The overall silhouette favors strong rectangles and softened corners, which helps maintain clarity at large sizes and in high-contrast layout situations.