Sans Normal Odmos 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Plasto' by Eko Bimantara, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, playful, confident, retro, impact, approachability, display clarity, retro flavor, brand presence, rounded, compact, bulky, soft-cornered, high-impact.
A heavy, rounded sans with compact proportions and smooth, continuous curves throughout. Strokes are thick and even, with generous counters that keep forms open despite the weight. Terminals are blunt and softly finished rather than sharp, and many joins and shoulders lean toward circular geometry. The overall rhythm is tight and blocky, with a consistent, solid color on the page and clear differentiation between key shapes (notably the round letters and numerals).
Best suited to headlines and short bursts of copy where weight and rounded shapes can deliver immediate impact—posters, display typography, branding, packaging, and bold signage. It can also work for large-size UI labels or hero text where a friendly, assertive voice is desired, but it will feel heavy for long-form reading at small sizes.
The tone is bold and approachable, combining strong presence with a friendly softness. Its rounded construction reads playful and slightly retro, making it feel informal, upbeat, and attention-grabbing rather than technical or restrained.
The design appears intended to deliver maximum visual punch while staying approachable, using rounded geometry and open counters to balance its strong weight. It aims for an easy-to-recognize, characterful display voice that remains readable and cohesive across letters and numerals.
Lowercase forms maintain sturdy, simplified silhouettes that emphasize legibility at larger sizes, while the numerals share the same rounded, weighty construction for cohesive headline setting. The design favors simple geometry and compact spacing, producing a dense, poster-like texture in paragraphs.