Sans Normal Okkem 13 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Epoca Pro' by Hoftype, 'Multiple' by Latinotype, and 'Libertad' by TipoType (names referenced only for comparison).
Keywords: headlines, branding, posters, ui labels, signage, modern, confident, neutral, friendly, straightforward, impact, clarity, versatility, modernization, geometric, rounded, closed apertures, large counters, even rhythm.
This typeface is a heavy, clean sans with broadly geometric construction and smooth, rounded curves. Strokes remain even throughout, with generous counters in letters like O, D, and P and a generally compact, efficient footprint. Terminals are predominantly straight and blunt, and many forms lean toward closed or tight apertures, giving the face a solid, blocky presence at display sizes. The lowercase shows a single-storey a and g, with a sturdy, simplified skeleton that keeps texture consistent across words.
It performs best where strong presence and quick readability matter, such as headlines, brand marks, posters, and prominent interface labels. The steady spacing and compact forms also make it suitable for short-to-medium text blocks in marketing or editorial contexts when a firm, modern voice is desired.
The overall tone is contemporary and assertive, with a friendly softness coming from the rounded bowls and simplified lowercase forms. It feels practical and no-nonsense, suited to messaging that should read as clear, direct, and modern rather than expressive or ornate.
The design appears intended as a contemporary workhorse sans that emphasizes solidity, clarity, and a cohesive geometric rhythm. Its simplified lowercase and closed shapes suggest a focus on strong silhouette and consistent texture across sizes and environments.
Numerals are robust and highly legible, with simple shapes and strong verticals; the 1 is a plain stem while curved figures like 3 and 8 are compact and dense. Diacritics and punctuation are not shown, but the sample text suggests consistent spacing and a steady, even typographic color in longer lines.