Sans Normal Asmuk 14 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Afiga' by Degarism Studio and 'Ambra Sans' and 'Blacker Sans Pro' by Zetafonts (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, presentations, modern, neutral, clean, friendly, corporate, versatility, clarity, contemporary, legibility, simplicity, geometric, rounded, crisp, open, balanced.
A clean sans with predominantly geometric construction and smooth, rounded curves. Strokes appear uniform and crisp, with open apertures and generous interior counters that keep forms readable. Terminals are largely straight or gently rounded, and the overall rhythm is even, with consistent spacing and stable verticals. Uppercase forms are straightforward and symmetrical, while lowercase shows simple, contemporary shapes (single-storey a and g) that reinforce a clear, uncluttered texture in text.
This font works well for interface copy, product and corporate branding, and clear display settings such as signage and wayfinding. It also suits headlines and short-to-medium passages where a modern, straightforward sans is needed without drawing attention away from the content.
The tone is modern and matter-of-fact, leaning toward friendly neutrality rather than expressive or quirky. Its rounded bowls and open forms create an approachable, contemporary feel suitable for polished everyday communication.
The design appears intended as a versatile, general-purpose sans with a geometric backbone and high legibility. Its restrained detailing and consistent shapes suggest a focus on clarity, contemporary aesthetics, and broad applicability across digital and print contexts.
The numerals are simple and highly legible, matching the letterforms’ geometric logic and consistent stroke weight. Punctuation and basic symbols shown in the sample text blend in unobtrusively, supporting a clean reading experience at larger text sizes.