Sans Normal Asmoh 15 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Cirta' by Eurotypo, 'Joanna Sans Nova' and 'Mundo Sans' by Monotype, 'PF Diplomat Sans' by Parachute, 'Organic' by Positype, 'RyuGothic' by StudioJASO, 'Plusquam Sans' by Typolis, and 'Arazatí' by Underground (names referenced only for comparison).
Keywords: ui labels, branding, signage, headlines, posters, clean, modern, neutral, friendly, utilitarian, clarity, modernity, versatility, approachability, rounded, open, geometric, crisp, even.
A clean sans with predominantly rounded, geometric construction and smooth curves paired with straight-sided stems. Strokes are even and consistent, with minimal modulation, producing a steady rhythm in text. Counters are generally open and generous, and terminals appear straightforward and unembellished, giving the letterforms a crisp, contemporary silhouette. The overall spacing feels balanced and comfortable, supporting clear word shapes at display and larger text sizes.
Well-suited to user interfaces, product labeling, and informational design where clean shapes and even color aid quick scanning. Its geometric clarity also makes it a solid choice for contemporary branding, signage, and headline settings, especially at medium to large sizes where the rounded construction reads confidently.
The tone is modern and neutral with a subtle friendliness from its rounded forms. It reads as practical and unobtrusive rather than expressive, projecting clarity and straightforwardness in headings and interface-style typography.
The design appears intended as a general-purpose, contemporary sans that prioritizes clarity and a stable typographic color. Its geometric, rounded structure suggests an aim for a modern, approachable voice without relying on decorative features.
The figures are simple and legible with clear differentiation between similar shapes, and the lowercase maintains a tidy, structured feel that pairs well with the uppercase’s geometric proportions. Overall consistency across curves and verticals suggests a design aimed at predictable, clean rendering in common layout contexts.