Sans Normal Kimag 2 is a bold, wide, low contrast, italic, normal x-height font.
Keywords: headlines, posters, sports branding, logotypes, packaging, sporty, modern, energetic, assertive, technical, impact, speed, clarity, modernity, branding, oblique, geometric, monoline, rounded, clean.
A heavy, oblique sans with monoline strokes and broadly geometric construction. Curves are smooth and rounded, while joins and terminals stay clean and uncomplicated, producing a sturdy, continuous rhythm. Proportions feel expansive, with open counters and a confident footprint; diagonals are prominent in letters like A, V, W, X, and the numerals, reinforcing the forward-leaning momentum. The lowercase maintains a straightforward, utilitarian structure with simple bowls and a crisp, single‑storey feel where applicable, keeping texture even in longer lines.
Best suited for display settings where impact and motion matter—headlines, posters, and large typographic statements. The bold, oblique stance also works well for sports branding, product packaging, and logo work that benefits from a fast, modern silhouette.
The overall tone is brisk and contemporary, with a forward-driving slant that reads as energetic and performance-minded. Its weight and breadth give it a confident, attention-grabbing voice that feels at home in modern branding and athletic or tech-adjacent aesthetics.
The design appears intended to deliver maximum presence with a streamlined, geometric sans voice, combining broad proportions and a pronounced slant to communicate speed and confidence while remaining visually clean and uncomplicated.
In text, the strong italic angle and broad set create a distinctive, graphic color on the page, especially at larger sizes. Rounded forms (notably in O/Q and 0/8/9) balance the more angular diagonals, helping the design feel both forceful and smooth.