Sans Normal Admib 7 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'Performa' by Resistenza (names referenced only for comparison).
Keywords: branding, headlines, posters, ui text, packaging, modern, friendly, clean, casual, approachable, clarity, approachability, contemporary tone, forward motion, versatile display, rounded, open apertures, soft corners, slanted, geometric.
A slanted sans with broadly proportioned letterforms and generous internal space. Strokes remain largely uniform, with smooth, rounded curves and clean joins that keep the texture even in continuous text. Counters are open and airy, and terminals read as softly finished rather than sharp, giving the design a comfortable rhythm. The figures are simple and sturdy, matching the letters with consistent width and clear silhouettes.
This font works well for brand marks, short headlines, and promotional copy where a modern, approachable feel is desired. Its open forms and even rhythm also make it suitable for UI labels, product packaging, and other display-to-short-text settings where clarity and personality need to coexist.
The overall tone is modern and easygoing, projecting clarity without feeling rigid. Its rounded shaping and steady texture lend a friendly, accessible voice that suits contemporary interfaces and upbeat branding.
The design appears intended to provide a contemporary italicized voice that stays highly legible while adding motion and warmth. It balances geometric roundness with pragmatic proportions to remain clear in both isolated glyphs and running text.
The sample text shows strong readability at large sizes, with distinct character shapes and clear punctuation. The slant is consistent across capitals, lowercase, and numerals, reinforcing a cohesive forward-leaning flow without looking overly expressive.