Sans Superellipse Susu 1 is a very bold, normal width, high contrast, italic, normal x-height font.
Keywords: sports branding, headlines, posters, logotypes, packaging, sporty, dynamic, assertive, techy, retro, speed emphasis, impact display, brand presence, racing aesthetic, slanted, condensed feel, angular, squared rounds, blocky.
A heavy, forward-slanted sans with squared, superellipse-like bowls and rounded-rectangle counters that create a crisp, engineered silhouette. Strokes are thick and confident with sharp joins and clipped terminals, while apertures stay relatively tight, giving the letters a compact, high-impact rhythm. The italic angle is pronounced and consistent across capitals, lowercase, and figures, with many forms showing subtly chamfered corners and straightened curves that keep round letters looking more like rounded blocks than circles.
Best suited to display roles where impact and momentum matter: sports identities, racing or fitness graphics, bold headlines, posters, and punchy product or packaging typography. It can also work for short bursts of UI or signage text where a strong, directional emphasis is desired, though its tight apertures and heavy forms favor larger sizes.
The overall tone is fast and forceful, evoking speed, competition, and modern machinery. Its rigid geometry and emphatic slant read as performance-driven and assertive, with a slight retro flavor reminiscent of racing and sports branding.
The design appears intended to deliver a fast, high-energy voice through a strong italic slant and squared, superellipse-based construction. It prioritizes punchy presence and a streamlined, performance aesthetic over neutrality, keeping letterforms consistent and brand-ready across cases and figures.
Uppercase forms feel tall and aerodynamic, with diagonals and angled terminals reinforcing motion. The lowercase maintains the same squared-round construction, producing a cohesive texture in paragraphs, while the numerals match the same blocky, forward-leaning stance for strong visual consistency in technical or scoreboard-style settings.