Sans Superellipse Susu 7 is a very bold, normal width, high contrast, italic, normal x-height font.
Keywords: sports branding, headlines, posters, packaging, signage, sporty, dynamic, assertive, modern, energetic, impact, speed cue, modern utility, brand presence, oblique, condensed feel, rounded corners, ink-trap hints, tight apertures.
A heavy, right-leaning sans with compact, superelliptic construction: many bowls and counters read as rounded rectangles rather than true circles. Strokes are thick with crisp, clean terminals and subtly squared curves, producing a taut, engineered rhythm. Corners are consistently softened, and several joins show small interior notches that behave like functional ink-trap details, helping the dense forms stay legible. Uppercase proportions feel tall and forward-leaning, while lowercase maintains a practical, workmanlike texture with single-storey shapes and short, sturdy extenders.
Best suited for short, high-impact settings such as sports and esports identities, event posters, punchy headlines, product packaging, and wayfinding or promotional signage. It can also work for UI labels or badges where a strong, compact voice is needed, especially at medium-to-large sizes.
The overall tone is fast, forceful, and performance-oriented—more trackside signage than editorial refinement. Its slanted stance and compact, squared-round shapes give it a technical, competitive feel that reads as confident and contemporary.
This design appears intended to deliver maximum impact and speed cues through an oblique stance, compact counters, and superelliptic geometry, balancing a modern industrial look with practical corner rounding and notch-like joins for clarity in bold display use.
Numerals and capitals are especially strong in silhouette, with squared counters and tight apertures that emphasize punch at display sizes. The italic angle is consistent across cases, and the weight distribution keeps inner spaces relatively narrow, creating a dense, high-impact color on the page.