Serif Normal Pemaj 10 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, posters, branding, luxury, dramatic, fashion, classical, display elegance, editorial impact, luxury branding, modern classic, high-contrast, sharp serifs, flared terminals, calligraphic, sculpted.
A refined serif with a pronounced thick–thin rhythm, crisp wedge-like serifs, and sculpted curves that feel carved rather than purely geometric. Strokes taper into sharp points on many terminals, creating a lively, calligraphic edge across both uppercase and lowercase. Uppercase forms are wide and stately with strong vertical stress; round letters show deep, elegant modulation and tight inner counters. The lowercase maintains a traditional structure with a moderate x-height and distinct, angular entry/exit strokes, while numerals echo the same high-contrast, display-oriented detailing.
Well-suited for large-scale typography such as headlines, magazine display, luxury branding, and poster titles where the high-contrast detailing can be appreciated. It can also work for short subheads or pull quotes, especially in editorial layouts that benefit from a sophisticated, high-fashion voice.
The overall tone is polished and theatrical, balancing classic bookish authority with fashion-forward drama. Its sharp terminals and strong modulation convey luxury and confidence, suggesting an editorial sensibility rather than a purely utilitarian text face.
The design appears intended as a contemporary, display-leaning serif that modernizes classical proportions with sharper terminals and heightened contrast, aiming for premium impact in prominent typographic roles.
Spacing and rhythm read intentionally expressive: many joins and terminals create pointed moments that add sparkle at large sizes. The design’s contrast and fine hairlines make it feel best when given room and solid reproduction conditions.