Serif Normal Mogur 4 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, fashion, branding, elegant, dramatic, refined, luxury appeal, editorial voice, display impact, modern classic, hairline serifs, bracketed serifs, sharp terminals, vertical stress, crisp.
This serif presents a modern, high-contrast build with pronounced thick–thin modulation and fine hairline serifs. Proportions feel broadly classical and upright, with smooth, rounded bowls and relatively narrow joins that emphasize a crisp, sculpted rhythm. Serifs are delicate and cleanly bracketed in places, while terminals often resolve to sharp, tapered points, giving the forms a polished, print-oriented finish. Figures and capitals read with strong vertical stress and a clear, steady baseline presence.
This font is well suited to headlines, subheads, pull quotes, and display typography in magazines, lookbooks, and other editorial layouts. It can also support brand identities that want an upscale, contemporary serif voice, especially in logotypes and packaging where contrast and sharp terminals can be showcased.
The overall tone is sophisticated and poised, with a distinctly editorial and luxury flavor. Its dramatic contrast and sharp finishing details convey confidence and formality, leaning more toward fashion and cultural publishing than utilitarian text work.
The design appears intended to deliver a contemporary high-fashion serif with classic roots, prioritizing contrast, elegance, and a clean print-like finish. Its letterforms aim for strong visual impact and refined tone rather than purely workhorse readability at small sizes.
In continuous setting, the high contrast and fine hairlines create a sparkling texture that benefits from generous sizes and comfortable spacing. The design maintains a consistent, intentional sharpness across both uppercase and lowercase, helping headlines feel cohesive and premium.