Serif Contrasted Ufjy 3 is a regular weight, wide, very high contrast, upright, normal x-height font visually similar to 'Lust', 'Lust Didone', and 'Lust Pro Didone' by Positype (names referenced only for comparison).
Keywords: headlines, editorial, fashion, luxury branding, posters, luxury, dramatic, refined, display impact, editorial elegance, brand sophistication, modern classic, hairline serifs, vertical stress, crisp, sculpted, calligraphic.
A high-contrast serif with strong vertical stems and extremely fine hairline strokes and serifs. The forms show vertical stress and sharp, clean terminals, creating a crisp, cut-paper look at joins and curves. Proportions read slightly expanded, with generous letter widths and open interior spaces that keep counters clear in display sizes. The rhythm alternates bold stems against whisper-thin connecting strokes, giving the alphabet a sculpted, polished texture across both caps and lowercase.
Best suited to display typography: magazine headlines, fashion and beauty layouts, premium packaging, and brand marks that benefit from crisp elegance and high drama. It also works well for pull quotes and short titling in print or high-resolution digital contexts where hairlines remain intact.
The overall tone is elegant and theatrical, balancing refinement with a pronounced sense of drama. It evokes contemporary editorial styling—confident, upscale, and attention-grabbing—while retaining a classic, formal backbone typical of modern high-contrast serifs.
The design appears intended to deliver modern, high-fashion sophistication through extreme contrast, vertical stress, and razor-thin detailing. Its wide, open proportions and sharp finishing prioritize impact and refinement in large sizes over utilitarian text durability.
The numerals and capitals are especially striking due to the stark stroke contrast and sharp finishing details; thin horizontals and diagonals can visually recede at small sizes or on low-resolution output. Spacing appears designed to let wide shapes breathe, supporting impactful wordmarks and headline settings where the contrast can be fully appreciated.