Sans Normal Lygom 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Siro' by Dharma Type, 'Gilam' by Fontfabric, 'Famiar' by Mans Greback, 'Agent Sans' by Positype, 'Marble' by URW Type Foundry, and 'Bartosh' by jpFonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, energetic, playful, confident, impact, motion, attention, display, slanted, chunky, rounded, compact, friendly.
A heavy, right-leaning sans with broad, rounded counters and softly squared terminals. The letterforms are built from sturdy, low-contrast strokes that feel compact and dense, with tight apertures in letters like C, S, and e. Curves are generous and continuous, while joins and diagonals stay blocky and decisive, giving the design a strong forward motion. Figures are similarly chunky and simplified, with clear, bold silhouettes suited to impact-driven settings.
Best suited for short, high-impact text such as headlines, posters, logos, and bold brand marks where the slant can communicate speed or emphasis. It also works well for packaging and promotional graphics that benefit from a friendly but forceful voice; for longer passages, it will be most comfortable at larger sizes with generous spacing.
The overall tone is energetic and assertive, with a sporty, poster-like presence. The slant and dense weight make it feel fast and loud, while the rounded construction keeps it approachable rather than aggressive. It reads as contemporary and playful, designed to grab attention quickly.
The design appears intended to deliver maximum visual impact with a forward-leaning stance, prioritizing bold silhouettes, rounded geometry, and strong rhythm for display typography. Its simplified forms and compact counters suggest a focus on clarity at a glance and a contemporary, action-oriented personality.
The rhythm is intentionally uneven in a dynamic way: wide round shapes (O, Q, 0, 8) contrast with tighter, more compressed forms, which amplifies a sense of momentum. Uppercase shapes skew toward geometric massing, while lowercase forms keep a simple, sturdy structure for bold text settings.