Sans Normal Lukes 10 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'FF Infra' by FontFont and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, punchy, energetic, confident, modern, attention grabbing, dynamic emphasis, modern branding, display impact, sport tone, slanted, blocky, rounded, compact, impactful.
A heavy, slanted sans with broad proportions and a compact, muscular build. Forms are built from rounded geometry with clean, straight cuts, producing smooth curves and sturdy counters that stay open even at dense weights. The italic slant is consistent across caps, lowercase, and numerals, and the overall rhythm feels steady and engineered rather than calligraphic. Terminals are blunt and simplified, with a generally even stroke presence that keeps the texture solid and emphatic in both single letters and running lines.
This style is best suited to large-scale applications where strong presence is required, such as headlines, posters, sports and team branding, promotional graphics, packaging, and bold signage. The consistent slant and heavy texture also make it effective for short emphatic copy, callouts, and logo wordmarks where a fast, energetic tone is desired.
The font projects speed and force, with a forward-leaning stance that reads as athletic and assertive. Its dense, high-impact color and simplified shapes give it a contemporary, no-nonsense tone suited to attention-grabbing communication rather than delicate nuance.
The design appears intended to deliver maximum impact with a streamlined, modern sans structure, combining a consistent italic lean with rounded, simplified forms. Its construction prioritizes clarity and strength in display contexts, aiming for an energetic, performance-oriented voice.
Round letters like O and Q are notably robust, while diagonals (V, W, X, Y, Z) emphasize the italic momentum and add a dynamic, angular counterpoint to the otherwise rounded construction. Numerals follow the same sturdy, slanted logic, staying bold and highly legible at display sizes.