Sans Normal Bobow 12 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, wayfinding, corporate, editorial, packaging, modern, neutral, friendly, clean, pragmatic, versatility, legibility, neutral tone, system design, clarity, geometric, rounded, open apertures, uniform strokes, plain terminals.
A clean sans with largely geometric construction and uniform stroke weight. Curves are round and steady, with open, readable counters and apertures, while straight strokes stay crisp and vertical without visible modulation. Capitals sit with even proportions and simplified joins; the lowercase maintains a straightforward, utilitarian rhythm with plain terminals and minimal detailing. Numerals follow the same no-nonsense structure, prioritizing clarity over stylization.
Well-suited to interface and product typography where clarity and consistency are important, as well as corporate identities that need a restrained, modern voice. It should also perform reliably in editorial settings for headings and short passages, and in labeling/packaging where simple, open forms improve scanability.
The overall tone is contemporary and neutral, with a quietly friendly feel from the round curves and open shapes. It reads as straightforward and dependable rather than expressive or ornamental, making it easy to place in many visual systems without calling attention to itself.
The design intent appears to be a versatile, contemporary workhorse sans: simple geometry, stable proportions, and clear character differentiation aimed at broad usability across print and screen.
Spacing appears comfortable in text, producing an even color and steady line rhythm. The letterforms avoid quirky idiosyncrasies, leaning into familiar silhouettes that support quick recognition at both display and text sizes.