Sans Normal Okmaj 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Core Sans A' and 'Core Sans AR' by S-Core and 'Artico' and 'Artico Soft' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, straightforward, friendly, neutral, impact, clarity, modern utility, brand presence, geometric, rounded, compact, clean, robust.
A compact, heavy sans with largely geometric construction and generously rounded curves. Strokes are uniform and sturdy, producing a dense, even color in text. Counters are fairly open for the weight, and round letters like C, O, and G read as near-circular with smooth joins. Terminals are clean and mostly squared off, with minimal flare; the lowercase shows simple, single-storey forms (notably a and g) and short, sturdy extenders. Numerals share the same solid, rounded-rectangle feel, with clear differentiation and consistent width relationships across the set.
This font is well-suited to headlines, posters, and branding where strong visibility and a clean, modern impression are needed. The compact, even rhythm also works for short blocks of copy in packaging, UI labels, and signage, especially when a sturdy sans voice is desired.
The overall tone is pragmatic and contemporary, with a friendly edge coming from the rounded geometry and smooth curves. It feels assertive without being aggressive, making it suitable for direct messaging and high-impact statements that still need to remain approachable.
The design appears intended to deliver a dependable, contemporary sans for impactful communication, prioritizing simple geometric forms, consistent stroke weight, and solid readability at larger sizes.
In the sample text, the weight creates strong presence at display sizes, while the compact proportions help keep lines tight. The shapes emphasize clarity through simple construction and consistent stroke behavior, avoiding decorative detailing.