Serif Normal Mumis 12 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: magazine, headlines, branding, packaging, posters, editorial, luxury, classic, fashion, dramatic, elegance, editorial tone, premium branding, modern classic, hairline serifs, vertical stress, sharp terminals, ball terminals, high contrast.
A refined serif with pronounced thick–thin modulation and crisp, hairline serifs. The design emphasizes vertical strokes and tapered joins, with sharp triangular entry points and occasional ball-like terminals that add sparkle in text. Uppercase forms feel stately and sculpted, while the lowercase shows compact, carefully controlled curves and brisk, pointed finishing strokes. Numerals share the same high-contrast logic, with elegant curves and fine terminals that keep the rhythm consistent across settings.
Well suited to magazine typography, headlines, and display-driven layouts where contrast and elegance are key. It also fits branding and packaging for beauty, fashion, hospitality, and luxury goods, and can add a formal, editorial tone to posters and campaign work.
The overall tone is polished and dramatic, projecting a high-end editorial sensibility. Its crisp contrasts and tailored details read as fashionable and cultivated, with a confident, formal voice suited to premium presentation.
The design appears intended to deliver a modern, high-contrast serif voice that feels rooted in traditional book and editorial forms while leaning into sharper, more fashionable detailing. It prioritizes elegance, clarity, and a pronounced typographic rhythm for impactful titles and refined text settings.
In larger sizes the fine serifs and hairlines become a defining feature, giving the face a sharp, engraved-like clarity. The spacing and proportions suggest a text-ready construction, but the strongest visual impact comes when the contrast and terminals have room to breathe.