Sans Superellipse Asguh 7 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui labels, app design, wayfinding, packaging, tech branding, modern, minimal, techy, friendly, geometric, system feel, soft geometry, clarity, modernity, rounded, monoline, superelliptic, clean, open.
A rounded-rectangle sans with monoline strokes and generously radiused corners that create a soft, superelliptic geometry throughout. Curves tend to resolve into squarish bowls and rounded terminals rather than perfect circles, giving counters a slightly rectilinear feel. Letterforms are open and airy with straightforward construction, and the overall rhythm is even, with consistent stroke behavior across uppercase, lowercase, and numerals. Numerals echo the same rounded-rect framework, with simple, uncluttered shapes and clear differentiation.
Well-suited to interface typography, dashboards, and product labeling where clean shapes and rounded corners support a contemporary, screen-forward feel. It also fits tech and lifestyle branding, signage, and packaging that benefits from a tidy geometric voice without looking harsh.
The tone is modern and calm, combining a technical, system-like neatness with friendly softness from the rounded corners. It reads as contemporary and pragmatic rather than expressive, with a subtle futuristic flavor that stays approachable.
The design appears intended to translate a rounded-rectangle geometry into a practical sans for everyday settings, prioritizing smoothness, consistency, and straightforward legibility. Its superelliptic construction suggests a desire to align with modern digital design language while staying neutral enough for broad use.
Straight segments often meet curves with smooth, continuous transitions, reinforcing a unified “rounded frame” motif across the set. The design favors clarity and restraint, avoiding sharp joins, high-contrast details, or calligraphic cues.