Sans Normal Penus 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Gotham' by Hoefler & Co., and 'Avenir Next Paneuropean' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, bold, approachable, impact, approachability, modernity, simplicity, rounded, soft, chunky, compact, clean.
A heavy, rounded sans with compact proportions and softly blunted terminals. Curves are smooth and generously radiused, while corners on angled strokes stay slightly squared, creating a sturdy, contemporary rhythm. Counters are relatively tight in letters like B, P, and e, and spacing is straightforward and even, producing dense, high-impact word shapes. The lowercase shows simple, single-storey forms (notably a and g) with short, solid joins and minimal stroke modulation.
Well-suited for headlines and short bursts of text where strong visual impact is needed, such as posters, branding marks, packaging, and retail signage. It can also work for display-heavy UI or promotional graphics where a friendly, robust tone is desired, while long passages may feel visually dense due to the compact counters.
The overall tone is warm and upbeat, projecting confidence without feeling harsh. Its rounded geometry and compact silhouettes give it a casual, friendly voice that reads as modern and inviting, with a hint of playful toughness.
Likely designed to deliver a contemporary, approachable display sans that maintains a solid typographic block and consistent texture. The rounded construction and simplified lowercase forms suggest an aim toward easy recognition and a personable, modern character.
The design emphasizes mass and clarity over delicacy: apertures tend to be small, and interior shapes stay controlled, which strengthens presence at larger sizes. Numerals follow the same rounded, weighty construction, matching the letters closely in color and density.