Sans Normal Pemar 9 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gimbal Grotesque' by AVP, 'Aspira' by Durotype, 'Muller' and 'Muller Next' by Fontfabric, 'Remora Corp' by G-Type, 'EquipCondensed' by Hoftype, 'TT Norms Pro' by TypeType, and 'Anteb' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, punchy, retro, impact, approachability, display emphasis, cheerful tone, rounded, compact, chunky, soft-cornered, heavyweight.
A heavy, rounded sans with compact proportions and generously filled-in counters. Curves are smooth and circular, while joins and terminals tend to be softly squared, giving the forms a sturdy, blocky feel without becoming rigid. The lowercase shows single-storey construction (notably in a and g), with short ascenders/descenders and a tight, efficient rhythm. Numerals are wide and weighty, built from the same rounded geometry for strong consistency in text and display.
Best suited to attention-grabbing headlines, posters, and bold branding where a friendly, high-impact look is needed. It also fits packaging and signage that benefit from soft, approachable shapes and strong presence at larger sizes.
The overall tone is warm and approachable, with a buoyant, slightly retro personality. Its chunky silhouettes and soft corners create an inviting, informal voice that feels energetic and confident rather than technical or austere.
The design appears intended to deliver maximum visual impact with a welcoming, rounded geometry—prioritizing bold legibility and a fun, contemporary-retro flavor for display typography.
Round letters like O/C/G are notably full and open, and internal spaces stay readable despite the mass of the strokes. The i/j dots are large and prominent, reinforcing the playful, bubbly character and helping identification at a glance.