Sans Normal Kibup 13 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'EQ' by Cadson Demak, 'Innova' by Durotype, 'Moris' by Katatrad, 'Famiar' by Mans Greback, 'Scansky' by Satori TF, and 'Cormac' by Typedepot (names referenced only for comparison).
Keywords: branding, editorial, packaging, advertising, ui, modern, clean, friendly, efficient, informal, contemporary voice, friendly clarity, italic emphasis, brand versatility, reading comfort, oblique, rounded, open apertures, humanist, lively.
This is an oblique sans with rounded, gently elliptical construction and smooth, low-modulation strokes. The forms are open and readable, with soft terminals and a consistent slant that creates forward motion without feeling cursive. Counters tend toward the oval, and joins stay clean and uncluttered; overall rhythm is even, with slightly lively width variation across glyphs that keeps words from feeling rigid. Numerals are simple and clear, matching the lowercase in tone and curvature.
It suits contemporary branding systems, packaging, and advertising where an energetic, modern voice is needed. The clear, open forms also make it a solid option for interface labels, dashboards, and short editorial passages where italic is used as a primary style or for sustained emphasis.
The overall tone feels modern and approachable, with a subtle dynamism from the steady slant. Its rounded shapes and open spacing read as friendly and practical rather than formal or technical. The italic stance adds energy suited to emphasis and contemporary branding.
The design appears intended as a versatile oblique sans that balances geometric simplicity with friendly readability. Its goal seems to be delivering a contemporary, energetic texture for headlines and supporting text while remaining clean and unobtrusive in everyday use.
Uppercase forms stay straightforward and geometric-leaning, while the lowercase introduces a more humanist feel through softer curves and open apertures. The sample text shows smooth texture at display and paragraph-like sizes, producing a coherent, energetic line with consistent angle and comfortable word shapes.