Sans Normal Wudan 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Neue Kabel' by Linotype, 'Lemon Milk Pro' by Marsnev, 'Core Sans G' and 'Core Sans GS' by S-Core, and 'URW Geometric' by URW Type Foundry (names referenced only for comparison).
Keywords: posters, packaging, headlines, kids branding, event flyers, playful, handmade, casual, friendly, lively, handmade feel, approachable display, playful branding, diy texture, rough edges, brushy, rounded, soft corners, bouncy.
A heavy, rounded sans with an intentionally irregular, hand-made finish. Strokes are thick and mostly monolinear, but the edges wobble slightly with rough, brush-like contouring and occasional flattened terminals. Counters are generally open and round, while verticals and bowls show subtle asymmetry that creates a loose, bouncy rhythm. Overall spacing feels informal and slightly uneven, reinforcing the crafted look without sacrificing clear letter recognition in display sizes.
Well-suited for posters, packaging, and headline typography where a friendly, hand-crafted voice is desired. It works especially well for casual brands, food or craft-themed materials, events, and youth-oriented design, and can add character to short bursts of copy such as taglines, labels, and social graphics.
The font conveys a friendly, playful tone with a DIY, analog character—more like hand-painted signage or stamped lettering than a polished geometric sans. Its lively irregularities add warmth and approachability, making text feel conversational and energetic rather than corporate or technical.
Likely designed to deliver a bold, approachable display sans that feels hand-drawn and imperfect on purpose. The goal appears to be maintaining simple, readable forms while adding texture and rhythm through uneven outlines and soft, rounded construction.
The design keeps simple, sturdy silhouettes while introducing texture through uneven outlines, which becomes more noticeable in larger settings. Circular forms (like O/0) remain strongly round, while joins and diagonals show small quirks that add personality. The numerals match the same chunky, casual construction for cohesive headline use.