Sans Superellipse Issu 7 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Hubba' by Green Type (names referenced only for comparison).
Keywords: sports branding, headlines, posters, esports, packaging, sporty, techy, aggressive, futuristic, energetic, impact, speed, display, branding, performance, slanted, condensed counters, blocky, rounded corners, angular cuts.
A heavy, right-slanted sans with blocky superellipse construction and softened corners. Strokes are thick and uniform with minimal modulation, while many terminals are cut on angles, creating a fast, forward-leaning rhythm. Counters are compact and often appear as narrow slots or punched apertures, and several joins show sharp notches that emphasize a mechanical, engineered feel. Curves are squared-off rather than circular, with rounded-rectangle bowls and a generally wide, low-contrast silhouette throughout the set.
Best suited to short, prominent settings such as sports identities, esports and gaming graphics, event posters, and bold promotional headlines. It can work well on packaging or merch where immediate impact matters more than fine-detail legibility at small sizes.
The overall tone is high-impact and kinetic, reading as sporty and assertive with a distinctly tech-forward edge. Its slanted stance and angled cuts suggest speed, performance, and motion, while the chunky proportions keep it loud and attention-grabbing.
The font appears designed to deliver a compact, high-energy display voice built from rounded-rectangular geometry, combining softened corners with aggressive, angled terminals to convey speed and power.
The design favors strong silhouettes over open internal space, so letterforms can feel dense in longer text. The numerals and capitals carry the most punch, with consistent oblique emphasis and repeated chamfer-like cuts that unify the texture.