Sans Superellipse Osnom 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Bunaero' and 'Bunaero Pro' by Buntype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, robust, playful, confident, modern, high impact, approachability, modern display, brand voice, rounded, chunky, soft corners, compact.
This typeface is a heavy, rounded sans with broad, superellipse-like curves and softly squared terminals. Strokes are consistently thick with minimal contrast, producing a solid, even texture and strong color on the page. Counters are relatively small and rounded, and many joins feel gently blunted rather than sharp, giving letters a compact, engineered look. The lowercase shows single-storey forms (notably a and g) and simple, blocky constructions; figures are similarly stout and geometric with rounded corners and sturdy horizontal cuts.
It performs best in headlines, posters, packaging, and brand marks where strong presence and a friendly geometric voice are needed. The compact counters and dense weight make it especially effective for short statements, labels, and signage-style applications where immediate impact matters.
The overall tone is friendly and approachable while still feeling tough and high-impact. Its rounded geometry adds warmth and a playful edge, avoiding the severity of purely squared grotesks. The result reads as contemporary and confident, suited to bold, upbeat messaging.
The design appears intended to deliver maximum visual punch with a softened, approachable geometry. By combining very heavy strokes with rounded-rectangle forms and simplified letter shapes, it aims for a modern display sans that feels both sturdy and welcoming.
At larger sizes the rounded-rectangle construction becomes a defining feature, with a consistent rhythm across straight stems and curved bowls. Because the internal spaces are tight, the design favors short bursts of text and display settings where its chunky silhouette can breathe.