Sans Normal Ahkov 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Alamia' by Ani Dimitrova, 'Aspira' by Durotype, 'Nure' by FSD, 'Applied Sans' by Monotype, 'Dreamure' by Nexitype, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, confident, friendly, modern, clean, clarity, impact, modernity, versatility, geometric, open counters, rounded terminals, high legibility, sturdy.
This is a robust, geometric-leaning sans with smooth curves and largely even stroke weight throughout. Proportions are compact and efficient, with broad, open counters and clear interior shapes that hold up well at larger display sizes. Terminals are clean and mostly straight-cut, while rounded letters (C, O, S) feel circular and steady rather than calligraphic. The lowercase shows simple, highly legible forms with a two-storey “a,” a single-storey “g,” and a compact, vertical rhythm that keeps word shapes tight and readable.
It suits bold headlines, brand marks, packaging, and poster typography where a clean, modern voice is needed. The sturdy shapes and open counters also make it a good choice for wayfinding and on-screen UI moments that require quick readability at medium-to-large sizes.
The overall tone is straightforward and confident, with a friendly neutrality that feels contemporary rather than quirky. Its solid construction and generous spacing cues make it read as dependable, practical, and easy to scan in both headlines and short blocks of text.
The design appears aimed at delivering a no-nonsense, modern sans with strong visual impact and reliable legibility. It prioritizes clean geometry and consistent rhythm to perform well across prominent display applications without leaning into decorative styling.
The uppercase set reads strong and blocky, while the lowercase maintains clarity through open apertures and minimal stroke modulation. Numerals are heavy and clear, with simple silhouettes designed for quick recognition and strong presence.