Sans Normal Segil 12 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: posters, packaging, children’s, branding, headlines, playful, handmade, friendly, casual, quirky, humanized sans, friendly display, casual clarity, compact impact, rounded, soft, chunky, informal, lively.
This is a compact, rounded sans with soft terminals and subtly uneven stroke behavior that gives it a hand-drawn, marker-like texture. Letterforms are narrow and tall with gently flattened curves, modest apertures, and slightly irregular joins that keep the rhythm lively without becoming messy. Uppercase shapes are simplified and sturdy, while lowercase forms stay straightforward and legible, with a single-storey feel where applicable and a generally tight, efficient footprint. Numerals follow the same softened geometry, with sturdy bowls and minimal detailing.
It suits headlines, short paragraphs, and callouts where a friendly, informal voice is desired—such as posters, packaging, café/retail signage, children’s or family-oriented materials, and brand accents. It can also work for labels and social graphics where compact width and bold-ish presence help text stay prominent in tight spaces.
The overall tone is approachable and cheerful, with a crafted, human presence that feels more like a friendly sign than a neutral UI face. Its mild quirks and softened geometry add warmth and personality, making text feel conversational rather than formal.
The design appears intended to deliver a clean sans foundation with a lightly hand-rendered finish—balancing legibility and consistency with just enough irregularity to feel warm and personal. Its compact proportions and simplified forms suggest an emphasis on practical display use while maintaining an inviting, casual tone.
In text, the face maintains consistent color and spacing, with enough irregularity to read as handmade while still keeping lines stable. Rounded corners and softly tapered terminals help prevent the compact proportions from feeling harsh, supporting readable word shapes at display and short-text sizes.