Sans Normal Selon 18 is a regular weight, narrow, low contrast, upright, tall x-height font.
Keywords: ui labels, mobile apps, branding, packaging, signage, friendly, modern, casual, approachable, clean, everyday readability, approachable tone, modern utility, space efficiency, rounded, soft terminals, humanist, compact, open counters.
A rounded, monoline sans with soft corners and gently curved joins that keep forms smooth and approachable. Proportions are compact with a relatively tall lowercase, giving the text a dense, efficient rhythm while maintaining clear interior space in letters like a, e, and o. Curves are built from simple, even arcs, and terminals tend to be subtly rounded rather than sharply cut. Overall spacing and stroke weight feel steady across the alphabet, with a pragmatic, uncluttered drawing style that stays legible in continuous text.
This font works well for interface text, navigation labels, and product or service branding where a friendly, modern voice is needed. Its compact proportions and open counters also make it a practical choice for packaging, short-form headlines, and signage that must stay clear at a range of sizes.
The tone is friendly and contemporary, with a casual warmth created by the rounded ends and simple, open shapes. It reads as approachable rather than technical, making it well-suited to upbeat, everyday communication while still feeling tidy and controlled.
The design appears intended as a versatile everyday sans that combines clean modern construction with softened edges for approachability. It aims to stay neutral and readable in paragraphs while adding just enough warmth to feel inviting in branding and UI contexts.
Distinctive details include a clean, straightforward uppercase with rounded shoulders, a simple single-storey lowercase a, and numerals that follow the same soft, even-line logic. The design avoids decorative quirks, relying on consistent geometry and gentle rounding to create personality without sacrificing clarity.