Slab Contrasted Ugpu 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Oso Serif' by Adobe, 'Askan' and 'Shandon Slab' by Hoftype, 'Egyptian Slate' and 'Mundo Serif' by Monotype, 'Engel New' by The Northern Block, and 'Technotyp' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports branding, assertive, vintage, collegiate, industrial, friendly, impact, authority, heritage, signage, readability, slab serifs, bracketed, chunky, compact, sturdy.
A heavy, sturdy slab serif with broad proportions and compact internal spaces. Strokes show moderate contrast, with thick verticals and slightly lighter connecting strokes, and the serifs are blocky with subtle bracketing that softens the joins. Curves are full and rounded, counters are relatively tight, and terminals feel squared-off, producing a dense, poster-ready texture. The lowercase is robust and straightforward, and the numerals match the same weight and presence for consistent typographic color.
Best suited for headlines, posters, and other display applications where strong presence is required. It also fits branding and packaging that benefit from a sturdy, vintage-leaning slab serif voice, and works well for collegiate or team-style graphics where bold letterforms need to read quickly.
The overall tone is bold and confident, with a retro, workhorse character that recalls traditional printing and collegiate signage. Its weight and chunky slabs project authority and solidity, while the slightly softened bracketing keeps it approachable rather than rigid.
The design appears intended to deliver maximum impact with a classic slab-serif backbone: wide, weighty forms, emphatic serifs, and a controlled contrast that keeps the shapes crisp at display sizes. It prioritizes recognizability and graphic strength over delicacy or long-form reading comfort.
In text, the dense rhythm and tight counters create strong impact and a dark page color, especially at larger sizes. The wide stance and emphatic serifs help words hold their shape in display settings and maintain a clear, structured silhouette.