Sans Normal Pemaj 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Zwo' by FontFont and 'Whitney' by Hoefler & Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, friendly, playful, bold, approachable, retro, impact, approachability, display clarity, brand voice, rounded, soft, chunky, bubbly, compact.
A heavy, rounded sans with soft corners and broad, low-contrast strokes. Curves are generously inflated and counters are relatively small, giving letters a dense, punchy silhouette. Terminals are blunt and clean, with a generally even stroke rhythm and minimal modulation. Uppercase forms feel sturdy and geometric, while the lowercase carries simple, single-storey shapes (notably a and g) that keep the overall texture cohesive at display sizes.
Best suited to headlines and short bursts of text where a bold, approachable voice is needed, such as posters, branding, packaging, and logo wordmarks. It can work for brief subheads or callouts, but the dense counters and heavy color make it less ideal for long-form reading at smaller sizes.
The typeface reads warm and informal, with a buoyant, slightly retro personality. Its substantial weight and rounded geometry create a friendly, confident tone that feels more expressive than technical.
The design appears intended to deliver maximum visual impact with a friendly, rounded sans structure—prioritizing strong silhouettes, high legibility at display sizes, and an inviting, contemporary-meets-retro character.
Spacing and letterfit appear tuned for impact, producing a tight, dark typographic color in paragraphs. The numerals match the letterforms with similarly rounded geometry and compact counters, helping mixed alphanumeric settings maintain consistent presence.