Sans Normal Peroy 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'EquipExtended' by Hoftype, 'Morandi' and 'Technica' by Monotype, 'Fact' by ParaType, 'Core Sans NR' by S-Core, 'Nuno' by Type.p, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, approachable, punchy, impact, approachability, modernity, clarity, display use, rounded, soft corners, blocky, compact, geometric.
A heavy, rounded sans with broad proportions and a sturdy, even stroke. Curves are generous and circular, while corners are softly eased rather than sharply squared, giving the forms a smooth, molded feel. Apertures tend to be relatively tight in letters like C, S, and e, and counters are large but compacted by the weight, producing strong silhouettes. Terminals are predominantly blunt and horizontal/vertical, keeping the rhythm steady and legible at display sizes, with consistent spacing and an overall solid texture in lines of text.
Best suited to short-form, high-visibility applications such as headlines, poster typography, logos/wordmarks, and packaging where a strong, friendly presence is needed. It can also work for large UI labels or signage, though the tight apertures and dense texture suggest using it at comfortable sizes with adequate tracking for longer passages.
The overall tone is bold and upbeat, balancing geometric cleanliness with a friendly softness. It reads as modern and approachable rather than technical, with a playful heft that feels confident and attention-grabbing.
The design appears intended to deliver maximum impact with a soft, approachable character—combining geometric roundness and substantial weight for clear, modern display typography that stays friendly rather than aggressive.
The sample text shows a dense, high-impact color on the page, with rounded shapes preventing the weight from feeling harsh. Diacritics are not shown, but the basic Latin set presented maintains consistent construction between uppercase and lowercase, and the numerals match the same rounded, robust style.