Sans Superellipse Jilen 3 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: sports branding, posters, headlines, signage, packaging, sporty, industrial, retro, assertive, mechanical, impact, branding, durability, geometric unity, display focus, octagonal, squared-round, blocky, sturdy, compact apertures.
A heavy, block-forward sans with rounded-rectangle construction and frequent chamfered corners. Curves resolve into superelliptical bowls (notably in O, Q, 0, and 8), while terminals often end in angled cuts that give the outlines a faceted, engineered feel. Counters are relatively tight and apertures are compact, producing a dense texture in text. The lowercase keeps simple, sturdy forms with single-storey a and g, short joins, and minimal modulation, maintaining consistent stroke energy across straight and curved segments.
Best suited to applications where impact and graphic clarity are priorities: sports identities, bold poster headlines, product and packaging titles, and wayfinding or signage with a technical edge. In longer text it remains readable, but the tight counters and dense color make it more effective for short blocks, pull quotes, and large sizes.
The overall tone reads athletic and industrial, with a retro equipment-label attitude. Its faceted corners and squared curves suggest durability, utility, and motion—more “team branding” and “hardware” than editorial sophistication.
The design appears intended to translate the geometry of rounded rectangles and chamfered corners into a robust, attention-grabbing alphabet. It emphasizes consistency across caps, lowercase, and numerals to deliver a cohesive, logo-ready voice with an engineered, athletic presence.
Round characters are notably squarish, and diagonal joins in letters like K, V, W, X, and Y feel sharply cut, reinforcing the mechanical rhythm. Numerals share the same rounded-octagonal logic, with especially strong, emblem-like 0 and 8 shapes that hold up well at display sizes.