Sans Normal Liduf 7 is a very bold, normal width, monoline, italic, normal x-height font visually similar to 'Aspira' by Durotype, 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Avenir Next Paneuropean' by Linotype, 'Morandi' by Monotype, 'Belle Sans' by Park Street Studio, 'Akwe Pro' by ROHH, and 'Ordina' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, bold, dynamic, confident, loud, impact, motion, clarity, brand voice, display strength, rounded, soft corners, compact, high contrast, ink-trap feel.
A heavy, right-leaning sans with compact proportions and strongly rounded curves. Strokes stay largely even in weight, but the outlines show purposeful shaping at joins and tight interiors, giving counters a slightly pinched, ink-trap-like feel in places. Curves are broad and smooth, terminals are blunt and softly rounded, and diagonals (notably in V/W/X/Y and the slanted stems of K/R) read crisp and stable. The overall color is dense and dark, with tight apertures and sturdy bowls that keep forms intact at display sizes.
This design is best suited to display applications where impact matters: headlines, posters, sports and fitness branding, event graphics, packaging callouts, and promotional campaigns. It can also work for short UI or signage labels when a bold, energetic tone is desired, but its dense color and tight apertures favor larger sizes over extended text.
The font communicates energy and forward motion through its consistent italic slant and chunky mass. Its rounded construction keeps the tone approachable, while the dense blackness and compact rhythm make it feel assertive and attention-grabbing. The result is a sporty, headline-driven voice that feels modern and promotional rather than quiet or editorial.
The likely intent is a high-impact italic sans that combines rounded geometry with dense weight for immediate readability and punch. The shaping around tight joins appears designed to preserve clarity in heavy settings while maintaining a smooth, modern silhouette.
Figures are wide and robust with simple, graphic construction that matches the letters’ compact, muscular feel. The lowercase shows a single-storey approach for key forms (e.g., a, g), reinforcing an informal, contemporary texture, while punctuation and spacing in the sample text suggest a strong preference for short, emphatic lines over long-form reading.