Sans Normal Likuw 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' by Durotype, 'Plasto' by Eko Bimantara, 'Muller' by Fontfabric, 'Whitney' by Hoefler & Co., 'Morandi' by Monotype, 'Belle Sans' by Park Street Studio, 'Akwe Pro' by ROHH, and 'LFT Etica' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, confident, loud, modern, playful, impact, motion, approachability, display, emphasis, rounded, oblique, chunky, friendly, punchy.
A heavy, oblique sans with rounded, compact counters and broadly curved bowls that give the alphabet a soft but forceful silhouette. Strokes are monolinear in feel, with blunt terminals and slightly squared-off joins that keep forms sturdy at large sizes. Uppercase letters read wide and blocky (notably in E/F/T), while lowercase keeps a simple, single-storey construction where applicable, producing an approachable rhythm. Figures are bold and stable, with open shapes and generous weight that holds together in tight settings.
Best suited for headlines, short slogans, and display typography where bold, slanted forms can convey speed and emphasis. It works well for branding and packaging that benefit from a friendly but high-impact voice, and it can be effective in sports- and action-oriented graphics, social posts, and promotional banners.
The overall tone is energetic and assertive, with a friendly, contemporary slant that suggests motion and impact. Its chunky curves and strong blackness feel sporty and promotional, leaning more toward fun and immediacy than refinement.
This design appears intended as an impact-forward, rounded oblique sans for attention-grabbing display use. The combination of heavy weight, soft curves, and consistent slant suggests a goal of pairing strong presence with approachable character.
The oblique angle is consistent across letters and numerals, and the rounded geometry is especially evident in C/G/O/Q and the lowercase a/e. The weight creates a strong texture in paragraphs, so spacing and line length will noticeably affect color and readability.