Sans Normal Renuf 2 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, packaging, posters, children’s, branding, friendly, playful, casual, approachable, handmade, approachability, warmth, playfulness, informality, charm, rounded, soft, bouncy, chunky, informal.
A rounded sans with heavy, softly inflated strokes and gently irregular curves that give the shapes a hand-drawn steadiness without looking messy. Terminals are blunt and rounded, corners are eased, and counters stay open and readable even in compact forms. The rhythm is slightly bouncy with subtle width variation across letters, and the lowercase shows simple single-storey constructions and compact ascenders/descenders. Numerals follow the same soft geometry, favoring broad, friendly silhouettes over strict linear precision.
Well suited for headlines, short paragraphs, and display copy where a friendly tone is important—such as packaging, café/restaurant menus, children’s materials, event posters, and approachable brand identities. It can work for UI labels or signage when you want warmth and informality, especially at medium to large sizes.
The overall tone is warm and approachable, with a playful, kid-friendly energy and a casual, crafted feel. It reads as conversational and upbeat rather than formal or technical, making text feel welcoming and personable.
The design appears intended to deliver a soft, human, and approachable sans voice: sturdy and highly legible, but with rounded, slightly organic shapes that add charm and personality to everyday messaging.
At larger sizes the rounded joins and gently uneven stroke flow become a key part of the personality, while in longer text the consistent weight and open apertures help maintain clarity. The punctuation and basic forms shown integrate smoothly with the letterforms, preserving the same soft, friendly texture.