Sans Normal Amley 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Harmonia Sans' by Monotype, 'Futura TS' by TypeShop Collection, and 'URW Form' and 'URW Geometric' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, editorial, signage, branding, presentations, clean, modern, neutral, friendly, workmanlike, versatility, legibility, modernization, neutrality, geometric, rounded, open apertures, monoline, crisp.
A clean, monoline sans with a geometric backbone and softly rounded curves. Strokes maintain an even thickness with smooth joins, producing a steady rhythm in both caps and lowercase. Counters are generous and largely circular (notably in O, Q, and o), while terminals are straightforward and minimally treated. The lowercase shows simple, single-storey forms for a and g, and overall proportions feel balanced with clear, legible shapes and consistent spacing.
Well-suited for interface copy, product pages, and editorial layouts where an even, unobtrusive sans is needed. Its open forms and steady rhythm also make it a solid option for wayfinding and signage, as well as contemporary branding systems and presentation graphics.
The tone is modern and neutral, with a slightly friendly character coming from the round construction and open counters. It reads as practical and approachable rather than formal or expressive, keeping the texture calm and unobtrusive in paragraphs and headlines.
The design appears intended as a versatile everyday sans that prioritizes clarity and consistency. Its geometric roundness and restrained detailing suggest a goal of broad usability across digital and print contexts without calling attention to the type itself.
The sample text shows strong clarity at larger sizes and a smooth, even color across lines. Numerals are simple and sturdy, matching the letterforms’ geometric logic, and the overall construction favors legibility through open apertures and clean silhouettes.