Sans Normal Asmud 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'BR Omega' by Brink, 'HK Nova' by Hanken Design Co., 'Chesna Grotesk' by Horizon Type, 'Pulp Display' by Spilled Ink, 'Grold' by Typesketchbook, and 'URW Geometric' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, clean, modern, neutral, friendly, functional, clarity, versatility, modernity, approachability, geometric, rounded, crisp, even, open.
A clean sans with rounded, geometric construction and smooth curves paired with straight, confidently cut terminals. Strokes are even and consistent, with generous counters and clear apertures that keep forms open at text sizes. Proportions feel balanced and contemporary, with a steady rhythm and straightforward, utilitarian letter shaping. Numerals match the overall simplicity, staying clear and uncluttered with stable, easily read silhouettes.
Well-suited to interface text, product and corporate branding, and general-purpose communication where a clean, contemporary sans is needed. Its open shapes and steady rhythm also make it a solid choice for signage, dashboards, and editorial layouts that mix headings with shorter text blocks.
The overall tone is modern and matter-of-fact, leaning friendly rather than austere thanks to its rounded bowls and open interior spaces. It reads as calm and dependable, aiming for clarity over personality while still feeling approachable in headlines and UI copy.
The likely intention is a versatile, general-purpose sans that prioritizes clarity, neutrality, and contemporary polish. Its geometric rounding and restrained details suggest it was designed to feel modern and friendly while staying dependable across a wide range of sizes and contexts.
The design maintains a consistent geometric logic across rounds and straights, producing a tidy texture in paragraphs. Spacing appears even, supporting smooth word shapes and a predictable reading flow in continuous text.